The AM Club

  • Stephanie Ireland

The AM Club is a coffee shop specifically targeted to parents and their little ones. To many parents, coffee is a much needed life line, especially with late night feeds and early morning wake ups, so the AM Club was designed to create a welcoming and safe place where new and anxious parents can feel comfortable and caffeinated. Creating a community of like-minded parents through coffee mornings and workshops including hypnobirthing for mums-to-be and stimulating play workshops for babies and toddlers, so it was important that the branding reflected the inclusive and empathic environment built by the AM Club.