Create a new identity for The Apothecary Museum in Alexandria, Virginia. It’s a very old establishment with hundreds of hundreds of years of history. It is a run-down state and even the same people living there often forget about the beauty that the place has to offer. The museum has to revive again and attract manly family living in the area with activities, workshops, lectures open to all, but also tourists passing by! A connection to the past and the medical traditions is mandatory, but also a the contemporary look is what they want to go for. Baptised with the new name of Greenhouse Foundation, the museum will be a focal and vibrant point for the community. A place to gather and rediscover our roots.