For 364 days of the year, soldiers in the British Army are experts in blending in – using camouflage cream to make sure they stay hidden away.
But there’s one day of the year that should be all about standing out.
As a Stonewall top employer, the British Army wanted to make sure this year, everyone could stand out.
So we created Pride Camo. A rainbow camouflage cream. And handed it out to thousands at the Pride march. To support all the LGBT+ soldiers in the army today, and welcome those in the years to come.