British Arrows, the advertising industry’s most respected awards show is opening up their book of contacts to connect young people, specifically BAME, with the advertising industry in order for the industry to hire this talent.
BAD is the new initiative (British Arrows Doorway) which is reaching out to this young talent, their parents and teachers to assure them this industry offers secure jobs and welcomes people from all backgrounds. We are helping young people find job opportunities through our bespoke recruitment service and to connect them with companies who have training programmes to help get young people work ready.
The BAD Award was all about giving this young generation a voice. So that the audience of 1.2 thousand industry game changers could see exactly what is important to our generation when it comes to film advertisements.
The award was presented by Cat Shanu who is a student filmmaker and a popular youtube vlogger. She was the first person to be employed through the formation of BAD and works on BAD as the social media co-ordinator.
Her co-host was Amie Snow, young creative at Ogilvy UK and the cofounder of Ogilvy Roots.
These bad awards were selected by first we gathering a ton of ads that spoke to us (the bad class of 2018/17). Then we sat down , debated for hours and voted for the top three that rose above the rest.
Congratulations to the winner of the awards,
Bronze Award - Black Lives Matter, Unsafety Check made by J. Walter Thompson New York.
Silver Award - Save The Children, Made in Britain, made by Save The Children, directed by Adam Robertson.
Gold Award - P&G, My Black is Beautiful, The Talk, made for BBDO New York by The Corner Shop, directed by Malik Vitthal