The Beat Hotel Marrakech
After running as a destination cocktail bar at Glastonbury festival since 2011, during the fallow year in 2018, we had the opportunity to develop the Beat Hotel into an intimate festival set in Marrakech.
Together with our partners (Gorilla Events, Soulshakers, Otok), Kingdom Collective conceived the Beat Hotel Marrakech, taking the spirit of the Glastonbury venue and making it a 4-day event at a boutique resort in Morocco.
Keeping true to the venue’s mid-Century, Beat Generation roots, we created a cultural escape encompassing music, literature, food and drink, aimed at the Moroccan market as well as international guests from Europe and the UK.
Kingdom Collective oversaw programming of the event as well as international PR and strategic partnerships