The Belfast Basketball Classic is Ireland’s largest basketball event taking semi-professional players from across American Universities and bringing them head to head in Belfast’s SSE Arena. A charity event in its second year, I was responsible for creating the look, feel and rolling out all campaign material fro the event. Taking cues from the idea of ‘team-talk’, I created a campaign with prominent typography mixing impactful photography and a technicolour background to signify inclusivity and openness for all who wanted to attend.