The Big Turn On (Nissan)

  • Natalie Barrass
  • Bronac McNeill
GUTSY were commissioned to produce rich video content from all over Europe to support the online campaign for the 100% electric Nissan Leaf called The Big Turn On.
This involved shooting a competition involving 10 bloggers from 4 different countries; France, Germany, Holland & the UK. The bloggers were pitched against each other to win a Nissan LEAF, test driving the car in a unique set of challenges that brought to life the advantages of electric driving.
GUTSY delivered over 50 films in 4 countries in 2 months. This included celebrity content with Alesha Dixon, Marcus Brigstocke & Wayne Hemmingway amongst others.
As the Executive Producer my role was to ensure all the teams in each country were aligned, creatively we were in sync and that the outputs came in on time and within budget.