The Big Win Win

Another enjoyable project I was working for. Cadbury was recognising the hard work of shopkeepers in the UK with its integrated campaign. Through ‘The Big Win-Win’ campaign, the idea was to spread the joy of chocolate across the country and reward unsung hero corner shop workers. Each purchases bar offered customers the chance of a cash reward to split with their local corner shop. With the typical Cadbury branding - purple and gold - it had to be bold, loud and visible within a busy surrounding. So I created all assets incl. lockup and headline treatment for the fully integrated campaign (OOH, Print, Social and TV) to celebrate the collaboration between the customer and the shop owner which is now running for the second time in a row.