First things first: Monange is one of the most famous skincare brands in Brazil, looking after women’s skin since 1965.
So, to celebrate Mother’s Day, we created a social experiment, showing your mother’s hug (and their skin) is unmistakable.
Every son and daughter recognised their mother’s hug with no second-guessing. It was such a truthful insight that when we tried to repeat the experiment for Valentine’s Day… well, let’s say we’re thankful the couples can’t sue us over a breakup.
• over 17 million social media views
• 6% growth in online presence
• no. 2 top-of-mind awareness brand
and not a single unrecognised hug
