The Bodyshop 2014 D&AD Awards
"Advertise these Bodyshop products whilst communicating The Bodyshop's pioneering spirit within the beauty industry"
Through this print campaign we wanted to communicate that The Bodyshop was the first high street beauty brand that does not test their products on animals.
Our campaign is apologising to these animals as the products could have helped them in the same ways as they products would help us.