The Boys' Club

In the 8 years I was leading the creative and content vision for the Recon brand it evolved to the point where we could embrace difficult topics such as race and sexual racism and challenge the fetish community to let go of the status quo. The Boys' Club was a purely artist venture (editorial, photography and video) featured in Recon Issue_02 where we created a fantasy space that only featured men of colour. This was a powerful piece with perhaps one of the highest engagement rates we'd seen on our content. The feedback on our social channels was overwhelmingly positive showing how important representation is even within marginalised communities. We partnered with three clothing brands to dress the models featured which created interest, content and sales for them.