The British Museum

  • Rohit Tharakan

Problem: Young Londoners are not going to The British Museum because a lot of them aren't comfortable with the fact that the exhibitions are filled gorgeous artefacts stolen from all over the world. Solution: With an increased rise in racism and xenophobia in the UK, we wanted to re-position The British Museum as a monument that fights against ignorance and cultural racism.

We could extend this digitally with The British Museum responding to ignorant tweets with artefacts and articles.