We were appointed by Burberry to balance their distinguished reputation for magical, creative, wonderful experiences, with an unyielding quality of authentic sustainability. Tasked with showcasing their recent commitment to biodiversity, we created the Floating Meadow - a positive impact experience imbued with the tale of the River Thames ecosystem. The activation was produced using plastic waste collected from UK rivers and 5000 native and non-invasive plants, which were rehomed at local NHS facilities after the event. The positive impact of the project and the educational narrative touched an audience of over three million.