The design had to be unique, not too feminie and super easy to use. We aimed at creating an app that served busy women in all areas, and that was easy to understand for any age group. We needed to incorporate their currentnews feed, events platform and community page, while simplifying their sign up screens.
The project in work in progress. So far we managed to get the new colour palette set up, divided up the signup screen into 4 different steps, dedicating a screen for each, for an easier user experience. We also have an outline for the new news feed, community and events pages.