Cut to four years later, and co-founder Anneke happens upon the design again, and remembers just how much she loved the idea in the first place. Cue another year of designing and tweaking, except this time, they don't stop, they push past the 'good' and get to the 'great', to a watch that is artistic, unique and unexpected, with a whole lotta attitude thrown in.
One thing is for sure, this isn't your run of the mill wristwatch and certainly isn't for everyone, but for those who love it, they'll never want to take it off.