The Careers and Enterprise Company brand guidelines refresh

At The Careers and Enterprise Company I was tasked with updating their identity and expanding the brand guidelines with the goal of improving the quality and consistency of design outputs. To ensure uniformity and to bring the brand up-to-date with current design trends I not only re-wrote the guidelines but I created a bank of icons, character and paragraph styles, a colour library, design templates for social media, presentation decks, word documents and email templates. The new guidelines had a highly positive impact company-wide on the integrity of the marketing materials and overall branding. View case study at: https://lucytostevin.co.uk/cecbrandguidelines/