The Clinic (IG)

  • Georgia Edgley
  • Devon Armstrong

I have managed the social media account for a BBC Arts New Creatives project. This has included copywriting, content scheduling, drafting topics for interview for two IGTV Lives, and interacting with our followers. I have researched and planned sex positive content which emphasises inclusivity and built relationships with accounts who have shared our content. Since December our following has increased by 32%, while monthly organic reach exceeds 600 accounts regularly. Given the difficulty of marketing a short film (especially when unable to release the film itself or any teasers), this has been a successful project so far.