The Cloud

  • Will Clempson
  • Matt Jefferies
Digitial security is still a new concept to comprehend. How can we every really be private in a world that is seemingly becoming more open? In a collaborative project between myself and Matt Jefferies (matthewjefferies.com), we aimed to shed light on how exposed our personal information can be.

Nowadays, when people think of interactivity they immediately think of digital, and so did we. So we decided to subvert the modern stereotype and create a physical representation of something digital.

The Cloud was a strictly analogue interactive experiment, in which people of varying ages were asked to write down personal information that is frequently demanded online.

They were then asked to input their ‘data’ into the installation. As more data was inputted, the more submerged and inaccessible the information became. The anxiety people felt about placing their data in a physical space was alarming, thus sheding light on the disconnection between physical and digital spaces.