The club takes care of me (el club me cuida) - Branding / Identity
Identity system made for the Program for the rights of girls, boys and adolescents in sports fields
An initiative of the Ministry of Tourism and Sports to promote protective sports environments for children and adolescents, and promoters of their rights.
Its objective is to make the clubs aware of their relevance in the Comprehensive Protection of Children's Rights System, and to provide them with tools, training and institutional links to strengthen this role.
The objectives of this program are:
- Raise awareness regarding the rights of boys, girls and adolescents in the sports field,
- Make visible the central role played by sports clubs and referents in promoting and protecting the rights of children and adolescents.
- Strengthen the institutions and actors that integrate them in this role.
For the visual proposal of the program, it was decided to work with a white label: the club takes care of me.