The Confessions at the National Theatre

Led the marketing campaign for the UK premiere of new international collaboration, The Confessions by Alexander Zeldin. Project managed the planning and delivery of content strategy, digital marketing activity and audience development. Over 700 tickets were distributed to 16-25 year olds as a part of the National's 60th Anniversary celebration, 60 Years On Stage. An additional 700 comps and discounted tickets were redeemed through audience development outreach, ensuring a broad range of audiences were able to see the production for £10 or less. This production was inspired by conversations with the writer's mother and her peers during lockdown. The result was a deeply moving, intimate portrait of a woman’s life and her attempts to be herself against the pressures of the time.