The Design Museum London
Large scale installations take items from the collection and put them to use around the city.
Re-opening in Kensington this winter with a bigger collection, three times as much space and a new focus on education, the museum needs to appeal to a wider audience including children.
The solution: Take design icons onto the streets. Not everybody gets excited about an Eames chair, but certain objects have mass appeal and nostalgia - Sony Walkmen, space hoppers, Vespas, the anglepoise lamp. To target native Londoners and tourists alike, our campaign brings these items onto the streets of London with the simple message 'The Design Museum is moving'.
Large scale installations take items from the collection and put them to use around the city.