The Jacobs Foundation invests in the future of children by providing education and learning opportunities. As part of a Global Education Initiative, the Foundation is embarking on an exciting project to reimagine the future of learning through a new virtual global museum. We were commissioned to name and brand the new museum in a market dominated by non-traditional educators such as Google Arts & Culture and established mainstream museums. “The brand identity assets are elegant, playful and versatile. They perfectly reflect our values and vision.” — Hanna Woodhead, Curator – Jacob’s Foundation