The Dots x Pinterest Reimagining Christmas campaign

  • Alice Lazarus

I was lucky to get to the final 10 for The Dots x Pinterest Reimagining Christmas campaign. Choosing to work with the brand Birds Eye Peas for the campaign, I developed a creative strategy and visual mock ups for the brand on Pinterest. I wanted to create an emphasis on the familiarity, comfort and appreciation of the pea given the uncertainties around the festive season. The ads were designed to tap into the new-found appreciation of crafts and the home-made by featuring a range of Christmas themed props with peas as the starring role - from the ball-balls of a Christmas tree to the pearls of a necklace. These images would spark imaginations and add a sense of playfulness to peas this Christmas. I had a lot of fun making the props using techniques such as origami, macrame and model making, and really enjoyed developing the strategy and visuals for the brand. Check out the final 5 winners on The Dots page!