A concept design for a print and digital campaign aimed at promoting a podcast service entitled In other words that will serve as an extra to The Economist print and online publications. The brief's main focus was to advertise the service as an addition to the magazine, instead of an alternative.
When scanned using The Economist app, the soundwave spread will provide the user with a free podcast.
A headphone lowering down will also advertise the service on The Economist homepage. When clicked, the headphone will redirect the user to the In other words section of the website.