The Empowerment of Music
Using Kate Tempest’s Song ‘Hold your Own’ to emphasise that money can not buy happiness and that we should be looking closer to home to find true happiness. The Record Sleeve is accompanied by a number of other touch points, namely a series of posters that highlights key lyrics from the song that support the message. These being ‘Love them Right’, ‘Happiness the brand is not happiness’ & ‘Nothing you can buy, will make you feel more whole.’The website acts a hub where people can share their stories with others as an act of celebration and reflection. Role: Graphic Designer (Live Brief)
The visual style aims to match the anarchistic tones of Tempest’s voice, by using elements inspired by punk rock graphic design. This is then paired with old family photos to enact a sense of nostalgia. The colour palette is inspired by Tempest’s poetry book also titled ‘Hold your own’, which primarily uses this shade of blue.
Typeface used: Montserrat (Google Fonts)