The Evolution Toward Stakeholder Capitalism

  • Maiko Takama

My writing published by Port Magazine. The article explores the attitude-behaviour gap between consumers "wanting to do good" and "purchasing sustainable products". This year, we've been going through a lot, pandemic, BlackLivesMatter movements, and many natural disasters. But consumers, especially Gen-Z consumers are still addicted to fast fashion despite the fact that they are increasingly being aware of sustainability issues in the fashion industry. What will consumers do now? Can we finally close the gap?

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