The Experience is Everything

An academic exploration into how brands are creating and selling immersive experiences for their consumers. The subject matter is reiterated through the way the reader interacts with the box containing the project. Revealed under the hand-bound publication is an assortment of objects - aromatic candle to be lit, a herbal tea to be drunk and a piece of music to be listened to - all of which assist in the creation of a serene environment for the 'consumer' to explore and read the project.. Designed, bound and words by Hattie Lowers