Abstract
The following thesis aims at analyzing the impact of the film industry on the economy of a territory, starting from the city of Rome. In doing so, the so-called phenomenon of Film Induced Tourism has been considered. The work wants to prove that the destination marketing tools offered by this tourism sector can not only contribute positively to the image of a destination, but also solve problems related to the overcrowding of touristic areas. In this sense, Rome is the starting point to discuss how the tools of Film Induced Tourism, if well exploited and planned by both public and private authorities, can raise the situation of a city whose identity is often sold off. The idea proposed is to foster film productions capable of giving space to new and lesser-known areas of Rome and thus to make the tourism sector more sustainable and balanced, and a precious resource again.