The Folktale Pie Co. [Packaging]

- Final Year University Project - “ For many years old Baba collected tales from her worldly travels. Each night she would bake them into a beautiful pie, and have her stories for supper. ” ‘U Baba’ is an artisan pie shop whose sweet pastry creations celebrate folktales from around the world. The branding and packaging has been inspired by old books, vintage illustrations, and traditional crafts. Each ‘U Baba’ pie is an intricate illustration that is packaged in its own fairytale. Even the fruit fillings have their own characteristics that thoughtfully tie into each age-old narratives that they are paired with.