The Football Association - Enough is Enough

To combat the rising tide of racism, misogyny and homophobia, the FA are drawing a line in the sand to tell offenders Enough is Enough. It’s so fulfilling to work on awareness for a cause you want to see stamped out - even if the material and the stories you’re handling are horrifying and flammable. I was immediately drawn to the very real threat that seems to be around every culture corner at the moment and in this case, football. Discrimination now at an all time high, it’s reaching breaking point for a lot of communities. Although challenging to direct, I really hope this film acts as a net positive, helping draw attention to the hideous behaviours and aiding people in making better choices. Putting a spotlight on the behaviours of the worst of us is paramount to educating the next. Thanks to all those involved with bringing the mission forward with me. Client: The Football Association Client Creative: Daniel Ferguson Agency: TMG Creative Director: Ashley Matthews Production: TMG Director: Oliver Blair Producer: Kat Brown Assistant Producer: Heather Bradley DOP: Guy Jenkins 1st AC: Matthew Hodgen Field Recordist: Arthur Turner Photography: Scene Studio Lead Editor: Rolande Hall Editor: Ollie Tristram Colour: Hannah Squires Sound Engineer: Rick Smith VFX: Mike Choo