The Fruit Aesthetic.

For this sustainability brief I decided to design for a sustainability issue rather than focusing on using sustainable materials: More specifically I have designed for fruit packaging. My main inspiration for this was seeing Studio 8 fold’s ‘Wasteline’ installation at London Design Festival at the start of the project. I feel like this is a very important issue to address more so now than ever. It doesn’t seem logical that something so organic and natural is then suffocated in plastic.