We used super high quality materials with soft touch laminate to enhance the luxury element of the package. The idea was also to reflect the cleanliness of the product due to it’s antimicrobial properties, with the pure white and blue colour scheme. This theme also matched the colour of the products themselves.
The black foam inserts provided a stark contrast to the outer box, with sections cut out to hold the various items, emulating the Japanese bento lunch box style. As you’d open and explore the box, there were greetings, call-to-actions and more information on the products in the form of a brochure.