A team live project in collaboration with The Future Laboratory, to predict future brand strategies based on the Anti Authentic marketing macro trend. Over seven months, we dissected today’s social, cultural, technological and economic climate to make informed predictions about the future 2020 landscape. We explored how technology is allowing us to embark on deeper exploration of the consciousness. Later narrowing this down to transforming the current physical travel experience to a mental experience; creating the concept of neuro-travel launched by Airbnb in 2020. An experience that bridges the conscious and unconscious through lucid dreaming. We produced a video, app mock ups and campaign images which were exhibited at the future laboratory.