THE FUTURE OF SNEAKER IS FEMALE

@MELLEACD launched THE FUTURE OF SNEAKER IS FEMALE campaign to support Sneaker Brands that are beginning to recognize and value the female presence in the Sneaker industry. Since 2018, @melleacd started to align her projects to fight separation on the issue of sizes, models and colourway. « I speak with a lot of women and they just want the be able to buy the same releases as men but in their size and not be diminished under the Pink it - Shrink it strategy. » There’s an entire generation of female consumers and enthusiasts sneaker lover who get left disappointed because the sneakers they want are only available from a size 6 and above – In the last 6 months, the Jordan 4s Raptors / Jordan 1 Turbo Green / Jordan 1 Hyper Crimson didn’t released in any of the smaller sizes.

Artistic Director @Melleacd
Sneaker Nike x Sean Wotherspoon Air Max 97/1
Year 2019

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