The Good Bunch | The Creative Glow Challenge | Branding Project

  • Rebecca Glossop

My Entry for the Creative Glow Challenge by Abi Designs Concept: ‘The Good Bunch’ a flower subscription business where each week, fortnight or month you’ll receive the most beautiful flowers in the post. You can either buy the subscription for yourself or as a gift to surprise your loved ones For this brand, I couldn't find larger boxes for the mockups so it would really fit flowers in but I still think the smaller boxes could work. The customer could have an option to choose a subscription for just flower seeds, making it a perfect gift for people who love gardening and watching their flowers grow. Within the logo concept, I decided to completely remove the container around the logo as it reminded me of a grave, and that imagery isn't as fitting for a brand trying to bring joy with flowers. Currently, I am also not too sure about the font, I wanted an organic handwritten to go with the feel of the brand. Typeface: Sunshine Daisies Sans