Mubi is a film streaming service like no other.
It showcases 30 films at any one time, each handpicked by a film-lover and guaranteed to be a good watch.
Mubi elimintates the need for endless scrolling and prevents you from getting half-way through a film and realising you've settled for a dud.
The Problem
Mubi is currently an in-the-know secret. They wanted to drive sign-up online and promote the service to people who might not have heard of it.
The Solution
'The Good Film Movement' invites new Mubi members to excersise their right to stand-up for good films.
Whilst appealing to film lovers everywhere, Mubi also gains publicity through the various channels of the campaign, including badges and stickers.