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The Good Stuff is a healthy eating company for young people that offers a healthy alternative to fast food chains and junk food. The idea behind the black and white colour scheme was to break the mould of healthy eating being associated with the colour green and to stand out from the crowd. It was also to make healthy eating more appealing and cool, enabling the brand to reach out to a young audience. At the heart of the brand is the typography which appears on the food truck and food packaging. The style I have used for the text is young and quirky and makes the subject of healthy eating more fun and interesting. The fact that the food truck is portable means it can travel around to university campuses or town centres and spread the healthy eating campaign.

Project Tags

  • branding
  • campaign
  • digital
  • logo design
  • packaging
  • typography
  • graphic
  • design

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