I co-founded this initiative that demonstrated how greater diversity leads to better creative outputs.
https://www.thegreatbritishdiversityexperiment.com/
The Experiment
The Great British Diversity Experiment is the only diversity initiative designed for and by the communications industry that provides specific and practical insight into why
diversity works and how to leverage it.
The Journey
The Great British Diversity Experiment started on 11th January when we briefed 140 truley diverse people at Google's London HQ.