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The Great British Diversity Experiment

I co-founded this initiative that demonstrated how greater diversity leads to better creative outputs.
https://www.thegreatbritishdiversityexperiment.com/
The Experiment
The Great British Diversity Experiment is the only diversity initiative designed for and by the communications industry that provides specific and practical insight into why diversity works and ​how to leverage it.
The Journey
The Great British Diversity Experiment started on 11th January when we briefed 140 truley diverse people at Google's London HQ.  

Credits

Jonathan Akwue

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  • Managing Partner | DigitasLBi UK
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  • The Great British Diversity Experiment

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