Hitting the road to find a new generation of storytellers.
The Great Untold is a short film competition with an adventurous twist, which brings the creative process to life as a literal journey – in the shape of a road trip.
The competition begins on TikTok with a simple ask: create a movie trailer of an untold story set in your world. The prize? The chance for grassroots creators to realise their idea as a real short film, fully produced with the tools, talent and support of Adobe, in partnership with Netflix.
The initiative is debuted by a short poetic film along with a series of Adobe tutorials on social media to help creators enhance their entries. Meanwhile, hyperlocal OOH placements – from hand-painted billboards at small town baseball fields to napkins in roadside diners and even ‘missing cat’ posters on bulletin boards – ensure that unheard storytellers from every far-flung corner of America feel inspired to bring their own ideas to life.