The Green Grove

  • Mélanie Joly

Discover the world of The Green Grove - a sustainable fashion brand for women, offering colorful and retro collections! The aim of the project was to create a brand identity that captures the retro feel and inspiration of the 70s. I choose a range of bright and feminine colors and original shapes for the typography.

The colour palette for this project is bold, feminine and cheerful. It fits perfectly with the brand's values and captures the retro style well.
The logo is made from an original and curvy typography to reflect the 70's style inspiration.
I designed the clothes tag :
Thank you cards.
Some photography to fit the brand, that enhance the retro style and this freedom touch.
Ideas of posts for the social media (instagram).