The Grown Up Chocolate Company

BRIEF - Create an original and innovative packaging design for a new personalised chocolate product for The Grown Up Chocolate Company. Humour is an important part of our personality, and our "it's not for kids" packaging appeals to our adult audience in a playful way. The chocolate is entirely handmade, from high quality ingredients. Unashamedly indulgent, our bars appeal as a luxurious, occasional treat. You must design a box to fit three customised bars inside. SOLUTION - I created packaging with sexually suggestive icons representing each chocolate bar flavour. The premise is that the contents are naughtier than the packaging, evoking the idea of it being and indulgent guilty pleasure, and definitely not for kids!