Guardian Coffee
Brief
Create an experience where customers can immerse themselves in The Guardian brand.
Insight
Coffee houses have become places for us to think, write, discuss and read. So why not make an experience for a brand that lends itself to all those things?
Idea
Guardian Coffee. A concept cafe in the heart of Shoreditch where audiences can enjoy content delivered by live news feeds and debate driven by digital engagement tools, alongside a soy flat white.
Results
#GuardianCoffee trended on Twitter within hours of opening and was soon subject to a stereotypically sarcastic article from Vice. The café initially intended to run for 6 months, remained open for 2 years. During this time, the space played home to workshops, talks, and experiments in ‘new’ journalism, all while collecting valuable data about key audiences