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The Gym

Why do people go to The Gym? We found out why. ”So I can” presents real people’s motivations from "vex my ex” to “live to hundred” to "see my willy”. We broke the rules by showcasing all shapes and sizes, rather than Gym Bunnies. And we used humour instead of the category’s macho worthiness.

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    The Gym Group

    Skills

    • Advertising
    • TV
    • Communication

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