The Hairy Bastard

The Hairy Bastard Business card Design 2018 The Hairy Bastard is a grooming atelier for gentlemen. It adheres to a high quality of customer service by treating each customer according to their individual needs. The craftsmen of this atelier, the barbers have a rich experience of barbering working for brands such as Ted Baker. Apart from the high standard of customer service the partners have also focused on creating an atmospheric setting by investing a large amount into the interior design of the atelier. The partners of The Hairy Bastard wanted to add to their customer experience by investing into bespoke Graphic design. The solution is a bespoke business card 450 gsm silk + Matt Lamination. The choice of this paper texture was intended to create connection to the interior design. The environment was based on industrial setting hence why the parlour has stripped back bricks, coppered mesh ceiling, industrial light fittings. You could imagine the textures to be quite rough like the feeling of rusty metal. This was key reason to why the business card had matt lamination to replicate the same feeling of the interior design. The design solution was to place a map which displayed the streets surrounding Brick Lane. Highlighting each street with a Spot UV finish. This component of the business card has a purpose, when the customer receives a business card the map can create a sense of memorabilia for them to navigate back to receive another amazing experience. Also, the use of a map highlights the company’s appreciation of the surrounding area and shows it’s a part of it. As Brick lane is renowned for its cultural diversity from the night life, café’s, curry houses, street art.