The Happier - Sustainable choice

Happier is an eCommerce store with a carefully curated selection of sustainable clothing products. Based in Finland, the store provides options for women and children. Determined to encourage and excite people to make better, more sustainable choices when it comes to fashion. We designed the store’s logo and visual identity. For the logo design, we played around with the Pangram Typeface, altering the letters and creating a new look that gives the feeling of browsing through a wardrobe. With various cropped shapes out of that logo, we created a pattern that would be used in multiple applications such as packaging, stationery etc. An element that visually unifies and always refers back to the brand in a subtle manner. A nude palette alludes to the natural element and allows for the products to pop out. We also designed a family of icons that are fully integrated into the store’s aesthetics to inform the customers on the products’ specifications and general characteristics. We dove deep into the brand’s strategy and philosophy and provided design guidance that would make for a visually pleasing and highly functional website. The challenge of thinking out of the box when imposed with certain guidelines led us to customisations on the visual aspect. Once the decisions on the content and overall look were made, Danish Shopify PLUS Partner D.TAILS took over for the theme customization development. The crops of the photographs, the custom iconography, the volume and boldness of all design shapes together with the well-thought setup and content make for a unique look. thehappierstore.com