The Her Project: Brand Book

  • Asia Healey

The Her Project is a group assignment for my master's in Fashion Marketing. It involved creating a made-up innovative brand concept and presenting it through a brand book. We all had different tasks assigned to us in the group and I was in charge of the design. The brand book goes in-depth into our brand, from its place in the market, target audience, aesthetic and much more. The Her Project branding aim is to challenge the stereotypical feminist branding and be more appealing to men, it encourages men to be a apart of the conversation by adopting a positive approach which often times feminism can seem radical.