Side Hustle/ Entrepreneur

The Hound Project

  • Reka Dutka

A sustainable, vegan and cruelty free dog brand The Hound Project is a sustainably run, eco conscious brand designing and manufacturing dog clothes and accessories. The brand started out of my creative vision of a more stylish pup, and what began as a private project for a foster mutt has developed into a fast growing startup selling in most European countries, as well as the US and Canada. When founding the company we set out to be different by avoiding the retail trap most companies fall into. Since then we have been working towards a sustainable growth and transparency on all aspects of the business.

We are sustainable

We work on a no inventory basis in order to reduce waste as much as possible. All orders are processed and made as received to make sure we don’t end up with pre-produced, unwanted items going into landfill. We have a strong manufacturing system in place to make sure we can get any order ready to be shipped within 3 days.

We don't use leather

Understanding what goes on behind the scenes in the leather industry, and being against cruelty to animals we decided not to use leather. We believe that no animal should suffer so another could wear its skin so we opted for using vegan leather. It is a man made, polyurethane based fabric that is strong, very durable and comes in an incredible variety of colors.

No production waste

We are working towards reducing product waste completely, because we don’t want our fabric to go into landfill. We adjust all of our patterns to minimize waste reduction and use leftover fabric to cut our toys. Where possible we always reuse or donate unwanted fabric so it gets a new life as filling or upcycled toys.

High quality products

One very important element of our sustainability strategy is to provide the highest quality products, in order to ensure that our customers can enjoy them for long. We manufacture all pieces to the highest standards and put them through strict quality control, because we want you to use that coat or leash for a very long time.

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