A sustainable, vegan and cruelty free dog brand The Hound Project is a sustainably run, eco conscious brand designing and manufacturing dog clothes and accessories. The brand started out of my creative vision of a more stylish pup, and what began as a private project for a foster mutt has developed into a fast growing startup selling in most European countries, as well as the US and Canada. When founding the company we set out to be different by avoiding the retail trap most companies fall into. Since then we have been working towards a sustainable growth and transparency on all aspects of the business.