We were honoured to be invited to develop some new branding and digital assets for the residence and office of His Royal Highness the Prince of Wales and the Duchess of Cornwall, the iconic Clarence House.
Working with His Highness’ digital department, we have created a suite of elegant and simple branding assets, anchored by the traditional insignia and heraldic badge of the Prince of Wales – the feathers. Taking our cue from the traditional colours featured on the badge, the branding uses classic purples and golds to identify communications from the household of Prince Charles and his family.
Alongside a more unified suite of branding assets, we also created a series of digital templates for use on social media. Again, using the Feathers of the Prince of Wales as a focus, these new templates will allow the Prince’s digital team to provide consistent and unified posts across their channels to over 700,000 followers. With a lot of attention being placed on The Prince’s family in 2018, with the engagement and marriage of Prince Harry, these templates will be featured prominently around the world. Just in time for the festive season, we even created some special Christmassy templates for use on the @ClarenceHouse accounts.
