The Montagu Square Intelligent Album Deck marked a new intersection between technology and music. The album deck comes as a pack of beautifully printed MOO cards, encased in a box reminiscent of a tape cassette, with each card corresponding to a track from the Montagu Square album and featuring the song’s artwork, lyrics and an embedded NFC chip. Listeners can simply tap the song cards to their phone to instantly play the track and access its content – liner notes, lyrics, artwork, music videos etc – which is being updated all the time, giving the album deck the feeling of a “living” or dynamic vinyl
““Bleeding edge” — WIRED
“A brilliant, inspiring idea that transcends novelty” — The Next Web
““Ingenius” — Huffington Post