The Intelligent Album Deck of Cards (Montagu Square) 2014

A Musical deck of cards bridging the tangible and digital

In addition to her Musical Jacket, Wolfe released her second album Montagu Square as the world's first NFC Album Deck, marking a new intersection between technology and music. The Montagu Square Deck has been described as "a brilliant idea that transcends novelty" by The Next Web and "bleeding edge" by WIRED. It was premiered at London's Serpentine Gallery and sold in London's Victoria & Albert Museum
Beatie Wolfe’s album Montagu Square, pioneers an entirely new format: a crafted yet cutting-edge album release which has been designed to preserve the tangibility and storytelling of music in the digital age
The Montagu Square Album Deck comes as a pack of beautifully printed cards with each card corresponding to each track off the album and featuring artwork, lyrics and an embedded Near Field Communication (NFC) chip – allowing listeners to tap the song cards onto their phone to play the music and access its content
““Bleeding edge” — WIRED
“A brilliant, inspiring idea that transcends novelty” — The Next Web
““Ingenius” — Huffington Post
Beatie Wolfe, in association with MOO, has created the world's first ever NFC enabled album, marking a new intersection between technology and music

Team Credits

Beatie Wolfe

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  • Singer-Songwriter & Innovator
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Nadia Gabbie

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  • Managing Director
  • Fishburn, Slice PR Events

Companies

  • MOO

    MOO

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    • Design & Creative
  • Beatie Wolfe Productions

    Beatie Wolfe Productions

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    • Music

Project Tags

  • Music
  • Innovation
  • Technology
  • Art
  • Print